Roundup Care
B2C | UX Research and Audit | Redesign
A comprehensive UX research and redesign case study of a donation app focused on improving user engagement and reducing churn rate through evidence-based design decisions.
Overview
Roundup Care is a mobile-first donation platform that enables users to support nonprofit organizations and charities across the United States. The app offers innovative donation strategies tailored to the American market.
Impact 🎯
Impact | Numbers |
|---|---|
Churn Rate | Reduced by 36% |
Usability | Increased by 60% |
Number of clicks (choosing a charity) | Reduced to 2-3 |
UX Research Checklist 🎯
UX Methodologies | Numbers |
|---|---|
User interviews | ✅ 10+ |
Stakeholder Interviews | ✅ 3+ |
UX/UI Audit of the App | ✅ |
Heuristic Evaluation | ✅ |
User persona & Empathy Mapping | ✅ |
Competitive Analysis | ✅ |
"How might we" | ✅ |
Information Architecture | ✅ |
Must have , Could haves | ✅ |
Testimonial
They really dived into the content, the product, and the mission of what we are trying to achieve. They quickly assessed and were able to move forward on providing us with their analysis in a timely manner. The team was also very flexible with us and were able to come up with creative solutions for conducting user interviews and surveys.
